Sales Agent App

Background

Brass seeks to dominate the MSME market in Africa, starting with Lagos. They have successfully built and launched a suite of fantastic business tools from invoicing, cashflow, efficient current account, swift cards, payment management, business admin management etc.

However, placing this tool in the hands of serious businesses who aren't tech savvy needed a fusion of agent banking and an app powerful enough for agents to showcase Brass and onboard businesses on the spot. Product Ideation and Design of the Brass Sales Agent App was the task I executed. Within one month of launch, user acquisition increased by over 30% for Brass.

Lagos and the African Market house clusters of businesses generating over 100,000 monthly revenue, yet run by non-tech savvy business owners. To bank the unbanked and place a powerful business tool in the hands of these business owners, you need more than ads.

50% of the SMEs in Nigeria are managed by less (& Non-) tech savvy people. Fintechs like Brass has a challenge getting these businesses to come to Brass.

Project Objectives

• Reach less tech savvy customers
• Increase door-to-door marketing
• Reinforced user acquisition strategy
• Agents onboard users and earn commission
• Track sales performance
• Manage and see your commissions
  

Survey Highlights

To gain insights into the experiences and sentiments of the target audience, I conducted a survey involving 120 participants. This diverse group included small and medium-sized business owners, senior executives, and aspiring entrepreneurs.

• Limited exposure to information about digital/neo banks has led to a lack of trust among 55% of participants. In contrast, traditional banks, with their human connection in the onboarding process, have gained the trust of 96% of the participants who feel safer entrusting their money to them.
  

• 81% mentioned they encounter a frustrating situation where agents from the traditional banks initiate the account creation process, but upon visiting the bank, are informed that their account setup remains incomplete.
  

• The application process for traditional banks often involves unclear or undisclosed documentation requirements, according to 70% of respondents. This lack of clarity prolongs the application process.
  

• An overwhelming 80% of respondents reported that sales agents from traditional banks would demand documents and promise to set up their accounts, only to never return and complete the process.
  

• While 62% of individuals express their frustration with traditional banks, they are uncertain about the better alternative to pursue. They desire a different banking experience but are unsure which option would meet their needs.

User Needs

Competitor Analysis

Findings & Analysis

Key Issues Solved For

Onboarding

• 5 user categories to reduce drop-offs
• What if I want to start setting up my business and rather have someone more learned fill the information for me
• Fast review of documents and accounts and confirmation
• Highlights of necessary docs & stepsDocument sampling and preview
• Integrations to aid verifications & necessary KYC infos

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Acquisition Targets

• Underperforming and well performing charts
• Average expectations

Commission Earnings

• Track earnings and commissions from each completed onboarding
• Multiple account linkage for swift withdrawals

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User Feedback

Onboarding Categories

How can we easily track which onboarding has not been completed, so as to follow up on them?

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Easily Fetch Identification Numbers

Option to fetch identification numbers for the users who can’t find theirs. Integrations with Mono & Voyance

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Withdrawal Breakdown

How can we easily track which onboarding has not been completed, so as to follow up on them?

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Summary

Brass Technologies launched the Sales Agent App on iOS app store and Google playstore. The Sales Agent App increased sales acquisition for the business banking app by 300%. Improved sales approach and fast tracked business onboarding. Live link can be found here.